The SOM-designed 252 East 57th Street On Billionaire's Row Reaches 70% Sold

World Wide Group and Rose Associates announced today that 252 East 57th Street, the SOM-designed ultra-luxury tower anchoring the eastern corridor of Billionaires Row, is now 70% sold. The developers are reporting that the summer saw $73,750,000 in contracts signed at the tower. In August alone, 4 units listed above $10 million were signed at the 65-story condominium. Several of the recent contracts signed at the building were for 4 and 5-bedroom tower residences above the 55th floor. The building’s highly anticipated full-floor penthouse and 4,500 SF duplex on the 59th floor will be released this fall. Remaining residences at 252 East 57th Street range from 1,928 SF to 4,600 SF, and current availability begins at $3.995 million. Stribling Marketing Associates is the exclusive marketing and sales agent for 252 East 57th Street condominiums.

“We’ve experienced a significant amount of activity since welcoming our first residents to 252,” said Jim Stanton, President of World Wide Group. “The building’s continued success is a testament to its outstanding design and development from a team of world-class talent, enhanced by an unrivaled list of luxury amenities and services.”  

“The recent success is not a surprise,” said Steven Rutter, Director of Stribling Marketing Associates. “Now that closings have begun and customers are able to visit the finished product, they are able to see that 252 was designed for a sophisticated audience that expects nothing less than the finest quality. We are delighted with the response from purchasers that recognize the great level of care and attention to detail that went into every aspect of the building.”

252 East 57th Street features interiors and amenities by AD100 designer Daniel Romualdez. The tower recently unveiled its exclusive 34th Floor Club and ameities designed and outfitted by Romualdez. The full-floor private amenity space is grandly scaled and features a beautifully decorated resident lounge, curated library, fitness center, dining room with catering kitchen, a breakfast and meeting room, billiards room, screening room, two fully furnished guest suites, as well as a sprawling 70' south-facing sky terrace. One of 252’s defining features is the 3,000 SF, private and gated interior porte-cochère. Now complete, condominium residents arriving by car can access the building on 56th Street through the highly secure motor entrance into a walnut paneled lobby, while their vehicles are transported into the largest residents-only automated parking garage in New York City. 252 also offers a luxurious pool and spa experience with a 75' swimming pool and custom hydrotherapy circuit spa featuring a sauna, steam room, treatment and ice rooms. Additional premier building amenities include a children’s playroom, dog grooming and playroom, as well as bespoke concierge services provided by Luxury Attaché.

Tesla & SOM's 252 East 57th Host Experimental Event Bringing the Model S and Model X to Billionaire's Row

On August 8, 9, and 10, 252 East 57th Street hosted a unique experiential event with Tesla bringing together the Model S and Model X to Billionaire's Row. High net worth executives and guests were invited to test drive the new Model S and Model X, the fastest accelerating 4-door production sedan and SUV on the market. The test drive began in the building’s gated porte-cochere, a premier amenity offering the utmost in privacy and convenience. 252 East 57th Street is a 65-story luxury residential tower developed by World Wide Group and Rose Associates. The building’s striking curved-glass silhouette contains expansive homes designed by SOM and Daniel Romualdez with views that stretch from Central Park to the George Washington Bridge. 252 East 57th features 95 condominiums which are located on the top 36 floors of the 700' tall tower which was designed by Skidmore, Owings & Merrill (SOM) and also features 169 rental residences, known as Aalto 57, on the lower floors. Sales for available condominium units range in size from 1738 to 4972 SF and range in price from $3,975,000 to $14,800,000. Amenities include automated parking, electric charging stations, a 75-foot swimming pool, custom hydrotherapy circuit spa, and an exclusive 34th Floor Club. Take our tour of 252 East 57th's luxurious amenities here. 

SOM's 252 East 57th on Billionaire's Row Unveils Daniel Romualdez-designed Amenities

Anchoring the eastern corridor of Billionaire’s Row, SOM’s 252 East 57th Street has just unveiled the tower's exclusive amenities. The 34th Floor Club and Pool are the first commissioned development designed by AD100 interior architect Daniel Romualdez, whose portfolio includes the homes of notable musicians and fashion leaders including Mick Jagger and Tory Burch. The 34th Floor Club encompasses the entire floor and features panoramic views of the New York skyline and serves as an extension of each resident’s private home. Amenities include access to a luxurious lounge with piano and gas fireplace, a library curated by The Strand, a formal dining room with catering kitchen available for private events, a 70’ south-facing terrace, a billiards room, breakfast room, conference room, state-of-the-art screening room, two fully furnished guest suites with private kitchens, and a state-of-the-art fitness center complete with Peloton bikes as well as yoga and Pilates studios. Additional amenities include a porte-cochère that leads to an automated parking garage with electric car charging stations, a 75-foot swimming pool, custom hydrotherapy circuit spa, children’s playroom, Luxury Attaché concierge, and a dog playroom serviced by SPOT. 252 East 57th features 93 condominiums which are located on the top 36 floors of the 700' tall tower which was designed by Skidmore, Owings & Merrill (SOM) and developed by World Wide Group and Rose Associates. The tower also features 175 rental residences known as Aalto 57 on the lower floors. Sales for available condominium units range in size from 1738 to 4972 SF and range in price from $3,975,000 to $14,800,000.

When designed the intrior spaces, Romualdez drew inspiration from iconic NYC spots such as Mr. Chow’s and Halston’s showroom at the Olympic Tower. Romualdez said he “wanted the interiors to be very urban and sleek. We chose certain pieces like the St. Thomas sofa and the waterfall coffee table - both in the living room - because they are personal favorites. The Arne Jacobsen swan chairs in the library were a nod to the cosmopolitan design-minded person who I imagined would be a resident of 252.” On working within SOM’s architecture, he explained, “we used the curve of the building, a significant SOM feature, as a running theme throughout our design. The outline of the pool is curved, as is the oval handrail."