Rockefeller Center has recently introduced RC Capsule, a new retail experience combining retail, real estate and technology. The program will give brands the unique opportunity to lease spaces for six-month terms to minimize risk. This gives brands the chance to test new concepts and products without having the pressure of a long-term lease. RC Capsule was developed by Tishman Speyer to bring new and highly curated merchandise and retailers to Rockefeller Center while proactively changing with the trends of the retail market. Steven Alan and Jill Lindsey, two fashion lifestyle brands, signed as the first tenants.

“Rockefeller Center is among the most coveted addresses in the world, and our dynamic mix of restaurants, fashion and lifestyle stores provides New Yorkers the best retail experience in Manhattan. RC Capsule only extends that further – creating a new, digitally-driven shopping platform that brings our favorite innovative new concepts to life for our tenants and New Yorkers alike” said EB Kelly, Tishman Speyer Managing Director. “We are thrilled to welcome STEVEN ALAN and JILL LINDSEY to Rockefeller Center and offer people who work or visit here a bespoke and unique shopping experience.”

Both brands will complement each other, are native to New York and know how to cater to the hustle and bustle of Rockefeller Center. Steve Alan’s space will offer both men’s and women’s clothing, accessories and home goods. Jill Lindsey’s space will promote local makers and artists, sustainability and health in their product line including skincare, accessories and jewelry. Both retailers have expressed their gratitude and excitment to open up in the world-class historic space in Rockefeller Center.