Hello Alfred and Related Companies have teamed up to form a new strategic partnership to bring a new custom technology and exclusive in-home services to the Related Rentals National Portfolio. The service will be exclusive to Related Rentals in Manhattan for the next 2 years. The service builds on Hello Alfred’s current platform, which anticipates and completes instinctive and sophisticated to-dos on a resident’s behalf; although it is their first venture into the multi-family space. Related will incorporate Hello Alfred’s service into the Related Rentals portfolio in New York City, Boston, San Francisco, Chicago, Washington D.C. and Los Angeles. Hello Alfred’s in-home services include app-based grocery ordering and pantry and fridge stocking, dry cleaning and laundry pick-up and delivery right into the closet, and coordination and quality assuring of apartment cleaning. Residents will also receive a hotel-level apartment tidy-up and arrangements for other in-home tasks such as hanging of flat screen TVs and running errands. Life Simplified will also provide an enhanced level of move-in coordination including an easy app interface and additional apartment set-up features. This service provides an intuitive elevated living experience that simplifies residents’ hectic lives. As part of Life Simplified, Related and Alfred will offer additional custom services aimed at enhancing the resident experience in the home, building and neighborhood, such as entertainment planning and management, allowing residents to host a rooftop barbecue or an intimate dinner party without the hassle of arranging it; living space enhancements, such as furniture ordering and set-up, baby and pet-proofing and closet customization and organizing; and special events and offerings with neighboring cultural and dining venues.
“Exceptional hospitality-inspired, personal service has been a hallmark of Related since our very inception. We are constantly looking at new and innovative ways to enhance our residents’ lives and our partnership with Hello Alfred enables us to extend and complement the white-glove service provided by our hospitality-trained staff. Life Simplified will offer a new suite of services aimed at allowing our residents to spend their time living their lives to the fullest, while we take care of the rest,” said Jeff Blau, CEO of Related Companies.
“When the best of technology and the best of human service come together, the result transcends the “smart” label: a home becomes intuitive, anticipating what you need inside the front door. Our partnership with Related, and the depth of our integration in their buildings, will improve urban living across the Related Rentals portfolio nationally,” adds Marcela Sapone, CEO of Hello Alfred.
Related Companies was recently named one of the “50 Most Innovative Companies in the World” by Fast Company Magazine. Among other leadership initiatives, they were the first landlord to accept credit card payments, one of the first developers to build sustainable high-rise buildings and the first national developer to go smoke-free. Related’s commitment to hospitality-level service in its residential buildings includes a proprietary training program that empowers employees to exceed its residents’ expectations, and all Hello Alfred employees will be undergoing the coursework. Related is also a strategic investor in category-defining companies including Equinox®, SoulCycle and Motivate - the operators of Citi Bike and other bikeshare systems across the nation.
